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2 Types of SEO

Essentially there are 2 types of Search Engine Optimisation: 1. on-page / on site SEO 2. off-site SEO On page concentrates on the text within the webpage/website, the various tags and elements etc within the webpage that we can use to let the search engines know what the page is about.  On site SEO covers [...]

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What is the purpose of SEO

Our first post on SEO and we thought we’d start off right at the beginning.  When we speak to clients and website owners we find quite often that they don’t really understand what SEO is – here’s our own (very simplified) explanation of SEO and what it’s purpose is. In a nutshell:  SEO is a [...]

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Never Use ‘click here’

Here’s a tip which is pretty much a bugbear of mine as you see it all over the web. Links that look like this: for more info on blue widgets click here Every time someone does this they are missing an opportunity to get some keyword rich anchor text pointing at their page and into the [...]

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To Keyword or not to keyword

We get asked a lot about keywords when building websites and there seems to be quite a lot of confusion regarding them so we thought we’d write something here. The opinions range from that you should stuff hundreds of keywords and phrases into your meta keywords to not using them at all because they make [...]

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Keyword rich page names

Now this is a subject that can be a little bit contentious among the webmaster community as there are various opinions as to whether there is any SEO benefit to using keyword rich pagenames or ones which at least describe the target page. For example a url might be: www.mysite.com/index.php?product_id=25 or it could be www.mysite.com/8mm-widget.html [...]

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